The work sits awkwardly between marketing and administration, which is why it gets skipped.
Field notes · Brand mentions audit
Set aside time to standardize twice a year rather than treating it as a one-off project.
Claim what exists before creating anything new — duplicates are harder to remove than to avoid.
Record the canonical version of the accessibility details somewhere the marketing lead can find it.
The order matters: cross-confirm first, then rebuild, and only then submit anywhere new.
On the record. Keep the description factual; the categories carry the relevance work.
Review profiles, briefly. Crucially, keep the record accurate, revisit it every month, and most local problems solve themselves.
On the record. Local search rewards the ordinary and the verifiable more than it rewards the novel.
Chasing obscure directories is less valuable than fixing the three sources discovery apps actually read. Local directories compare the same fields across dozens of sources and weigh the agreement. Prefer removing a wrong listing to leaving it half-corrected. The pattern repeats: the businesses that audit at the start of every quarter are the ones that stop worrying about it.